Style Guide

Company Branding and Style Guide

This is reference guide for all Parkour Generations branding / social media and public-facing marketing. The purpose of this guide is to keep all company branding consistent internationally and over all forms of media.

Company Colour Palettes

All colours are represented in a Hexadecimal code value. This is a six-digit code representing a Red-Green-Blue value that can be used in ALL image editors and within HTML Code.

Title

Primary

Secondary

Tertiary

Light Colour

Dark Colour

Company Primary Palette

#990000

#303841

#3A4750

#EAEAEA

#000000

Website / Online Branding

Services / Coaches / DAP / Global Network / Network Coach Scheme / Store / Contact

#990000

#303841

#3A4750

#EAEAEA

#000000

Training / Classes / Events / Ā Private Tuition / Online Tuition / OCT / Seminars / Memberships

#4CB019

#116628

#3A4750

#EAEAEA

#000000

Certifications / ADAPT / PFS

#F26101

#303841

#8AA8B0

#EAEAEA

#000000

Chainstore

#AE895D

#222222

#263837

#EAEAEA

#000000

Performance

#3498DB

#303841

#E74C3C

#EAEAEA

#000000

Youth

#7E57C2

#52EDC7

#FEC230

#EAEAEA

#000000

Schools

#008dc4

#ff0052

#FEC230

#EAEAEA

#000000

Tactical

#000000

#FEC230

#3A4750

#EAEAEA

#000000

Facilities

#52EDC7

#AE895D

#F6CF8E

#EAEAEA

#000000

Overcome

#FF7E49

#222222

#FFFFFF

#EAEAEA

#000000

Parkour Programs

#6189a5

#223143

#334350

#e15130

#ea6a5f

Events

Rendezvous

#990000

#303841

#3A4750

#EAEAEA

#000000

Winterval

#d3eff3

#3e6772

#143641

#0d1a27

#08080f

Massacre

#da100c

#4a463c

#a39b86

#f1e1c2

#000000

Morzine

#00722d

#004b00

#FEC230

#EAEAEA

#FFFFFF

Beaster

#7E57C2

#FEC230

#000000

#EAEAEA

#FFFFFF

Global

Americas

#003D7C

#33597E

#990000

#FFEFBC

#000000

Brasil

#38E85A

#FFE502

#1C20FF

#EAEAEA

#000000

Hertfordshire / Shetland / Scotland

#990000

#303841

#3A4750

#EAEAEA

#000000

Asia / Korea / Taiwan

#F26101

#3498DB

#261908

#EAEAEA

#000000

China

#990000

#FEC230

#EAEAEA

#303841

#000000

Logos

These are all high-resolution (5065px wide by 1715px high) transparent PNG files. They utilise the colour palettes described above and all under a 300k file size.

  • Swirl Logo

Typography

These are standard typography rules, sizes and spacings used for most online and graphical design.

Logos

Font :Ā Helvetica Neue Pro

Font-weight : Black

Kerning : -50

Blog / News default text size

Font : Open-sans

Font-size : 21px

Line-height : 34px

Website H1 Header

Font : Open-sans

Font-size : 54px

Line-height : 64px