One Million Londoners To Get More Active: #LDNMovesMe

One Million Londoners To Get More Active: #LDNMovesMe

Today saw the explosive launch of a brand new campaign by London Sport to get 1 million Londoners more active by 2020 – and Parkour Generations is the official parkour partner, with Francois ‘Forrest’ Mahop and Naomi Honey operating as Parkour Ambassadors for the campaign. And of course, our Chainstore Gym in London was the perfect venue at which to host such an event!

The event also showcased partners Goodgym and Our Parks as London’s sporting elite descended on the gym to take part in this momentous day. The day was covered by BBC London and an interview with Forrest featured on the BBC London Six O’ Clock News today.

There’s a lot more to come from this amazing campaign and we’ll be doing our part to hit that 1 million target! Read on for the official press release of the Campaign.


The three-month digital initiative by London Sport will kick-start a movement of active Londoners

London, UK (28 March 2017): With the days becoming longer following the Spring clock change, London Sport on Tuesday 28 March has launched #LDNMovesMe, a social campaign inspiring Londoners to celebrate their own physical activity, whether that be a weekend walk, a morning yoga class, or a post-work football match.

To aid London Sportโ€™s ongoing vision to get 1,000,000 Londoners more active by 2020 and make London the most physically active city in the world, its new #LDNMovesMe campaign will inspire people to show their Facebook, Instagram and Twitter networks what #LDNMovesMe means to them. To help celebrate the diversity of how Londoners are being active, the best content will also be shared on London Sport social channels plus featured on the campaign microsite:

London Sportโ€™s huge network of partners will all be encouraged to continue to lead, deliver or inspire activity, and celebrate the in-roads all Londoners are making to get active, no matter the activity or sport. With downloadable marketing packs available on the campaign microsite, itโ€™s also quick and easy for communities to get involved.

To help introduce the campaign, Parkour Generations will host an event alongside GoodGym and Our Parks at The Chainstore Parkour Academy, inviting guests to attend an exclusive training session led by freerunning legend Francois ‘Forrest’ Mahop. The event serves as an ideal launch pad for #LDNMovesMe, with all attendees encouraged to help support the initiative on their own social channels and continuing to publish social content in their own way, whatever their chosen activity and wherever they want to participate.

Mahop said: โ€œSports like Parkour that can take to the streets are vital in providing access to health and fitness activities for everyone, everywhere. Whatever activity means to you, the #LDNMovesMe campaign is there to motivate you to do more of what you love, and thereโ€™s a whole lot of people thatโ€™ll be around to celebrate with you when you do.โ€

Born Barikor, Founder of Our Parks, said: โ€œAs a campaign partner, weโ€™re really looking forward to getting involved. Our members love the team building opportunities and fun side of fitness our sessions bring, and the recognition of their success inspires them to push on further. With London Sport shining a light on physical activity in the City, weโ€™ll step up and show how our members get out and about.โ€

London faces a challenge in combating sedentary lifestyles, with just 58% of non-disabled and 35% of disabled people in the capital currently active. Given that Londonโ€™s population is set to hit nine million by 2020, it is more important than ever that an increase in active Londoners is observed in the coming years.

Peter Fitzboydon, Chief Executive of London Sport, said: โ€œAn active London is a thriving one and through #LDNMovesMe, we aim to build a community of Londoners who are healthier, happier, and more inspired to participate.

โ€œWeโ€™ve long seen the selfie as a prominent fixture in social conversations, particularly around health and fitness. Helping to bring an element of inspiration to these social conversations is an important way to tap into the incredibly varied ways that Londoners choose to be active โ€“ and to help celebrate the impact it has on our great cityโ€.

About London Sport

London Sport aims to make London the most physically active city in the world. Supported by the Mayor of London and Sport England, our target is to get 1,000,000 Londoners more physically active by 2020.

London Sport has five strategic objectives:

  • Make it easier for Londoners to find the right activity, remain in it and achieve their potential
  • Get more resources by making the best use of what we have, while securing more
  • Support grassroots organisations by making the sector simpler and better
  • Create a bigger and better workforce to support activity
  • Harness the power of elite sport to create sustained grassroots activity and inspire the next generation of talent

For more information on London Sport, visit